Client: Culture Culture 2017
Description: Branding, Design
Culture Culture is a new small business based in Fitzroy, Melbourne.
Selling fermented products such as Kefir and soon Kombucha, the concept for the brand references broad design styles we see associated with home goods, cleaning products and big brand grocery items.
This visual reference aims to contrast ironically with the homemade aspect of the fermented products.
With its Espresso / Kefir milk drink, Culture Culture wanted to place itself outside of the general aesthetic of coffee beverages.
They wanted to introduce a new product to market with a sense of style and simplicity.