Case Study: The Hobart Music Store
Premium Chops was an exercise in re-branding a local music store. My approach was directed towards the primary demographic to which their marketing was focussed.
Skins, Strings, Keys encompasses the vast array of musical instruments that comprise the store. Furthermore, the overall aesthetic not only references the store in literal terms - it also enhances a pre-existing "Rock Edge" persona.
Supporting visuals coming soon...