Offering specialty and rare instruments primarily associated with the “Rock” genre, this operation is for the serious collector.
This identity is focussed on the visceral experience. A large low-fi projection is the feature while in store at Premium Chops Co. This projection shows a looping desaturated energy billowing in from either side of frame. The desaturated palette informs the accompanying collateral.
This loop attempts to capture the same base impulse that lives deep and might make you destroy the stage let alone the guitar you’re holding.