Animalier in British
(ˈænɪməˌlɪə , ˌænɪˈmælɪeɪ )
b. (as modifier) an animalier bronze
Word origin of 'animalier' from French.
Specialising in traditional animal portraiture, the client shows a wonderful call back to a more traditional take on oil painting. They service a client who wishes to immortalise their pets in the classical style of earlier centuries.
This brief called for classic typography and a colour palette referencing the tones used by painter such as Rembrandt and Vermeer.
In particular, Rembrandt's paintings are dominated by a limited selection of pigments including lead white, bone black, natural earth pigments, such as ochers, siennas and umbers.
A traditional serifed typeface has been used with careful spacing so as to give the impression of authority and tradition. Alteration has been made to the cross bars of the ‘A’, this is to reference the traditional squaring tool, a symbol of the artisan.